Analytics’ Last Mile: ESA Top 5 Minute

ESATop5Minute-thumbESA Top 5 Minute | Measurement of media ROI is a relatively new phenomenon for many in the industry -- and the recent steps the industry have taken are good, but fall short of the ultimate goal. A simple layer of precision in campaign analytics is proving hugely beneficial to media executives and their clients.

ESA Partner Dave Eckstein demonstrates a subtle shift in analytics from macro level to the Profit Analytic, aligning strong campaign results with execution and expectation.

ESA Top 5 Big Digs Webinar, August 24, 2016.

Follow Dave Eckstein on Twitter: @DaveEckstein

Dave Eckstein, ESA & Company | Real. Local. Results: 2012Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.

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