References and Franchises | ESA Top 5 Minute

ESATop5Minute-thumbESA Top 5 Minute | "We'll need to see some references before we even consider a meeting.".

References become harder to come by as marketing borders continue to dissolve, territories overlap, and competitive advantages are closely guarded.

ESA's Jake Winchell handles this objection through a logical approach of sourcing a collection of local successes ("sizzle reel"), and looking at bigger franchise connections into the market..

ESA Top 5 Webinar, September 21, 2016. Follow Jake Winchell on Twitter: @Jake_Winchell
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