ESA Top 5 Minute | "We'll need to see some references before we even consider a meeting.".
References become harder to come by as marketing borders continue to dissolve, territories overlap, and competitive advantages are closely guarded.
ESA's Jake Winchell handles this objection through a logical approach of sourcing a collection of local successes ("sizzle reel"), and looking at bigger franchise connections into the market..
ESA Top 5 Webinar, September 21, 2016. Follow Jake Winchell on Twitter: @Jake_Winchell
