Specific Lift and the Profit Analytic: ESA Top 5 Minute

ESATop5Minute-thumbESA Top 5 Minute | A common fallacy -- that digital media birthed measurement -- is preventing many from connecting the essential dots of campaign lift. Specific Lift links precise campaign objectives and pinpoint analytics data to point media execs and their clients in highly profitable directions.

ESA Partner Dave Eckstein points to Specific Lift and the Profit Analytic as evidence of profitability and growth, and the conduit to more of the same, during ESA's Top 5 Big Digs Webinar.

ESA Top 5 Big Digs Webinar, August 24, 2016.

Follow Dave Eckstein on Twitter: @DaveEckstein

Dave Eckstein, ESA & Company | Real. Local. Results: 2012Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>