ESA Partner Dave Eckstein points to Specific Lift and the Profit Analytic as evidence of profitability and growth, and the conduit to more of the same, during ESA's Top 5 Big Digs Webinar.
ESA Top 5 Big Digs Webinar, August 24, 2016.
Follow Dave Eckstein on Twitter: @DaveEckstein
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.