The Hyphenated-Market Objection | ESA Top 5 Minute

ESATop5Minute-thumbESA Top 5 Minute | "Your Competitor is Stronger in My Back Yard...".

Whether you're in a hyphenated market or not, there's a chance your station has a disadvantage somewhere in the head-to-head match-up with other competitors.

ESA's Jake Winchell addresses this objection by taking a step back and asking the important question about the business potential and category that you are pursuing. In today's landscape, geography takes a back seat to destination and scale.

ESA Top 5 Webinar, September 21, 2016. Follow Jake Winchell on Twitter: @Jake_Winchell
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