The Wonderful Word “No” | ESA Top 5 Minute

ESATop5Minute-thumbESA Top 5 Minute | "We don't really start into we hear the word NO.".

There's that little word you want to hear in every meeting.

If you said "YES" ... well, that's definitely true. But the word "NO" plays a huge part in the tenor and direction of the meeting.

ESA's Lynne Edwards demonstrates brings a new perspective to the oldest of objections, emphasizing the fact that we absolutely want to hear "No" from our clients and prospects.

Right now.

ESA Top 5 Webinar, September 21, 2016. Follow ESA on Twitter: @ESACompany

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