Turn it Off or Turn it Up? | ESA Top 5 Minute

ESATop5Minute-thumbESA Top 5 Minute | "We need to turn off the campaign -- we're flooded with business!".

Business owners today are challenged by walking the thin line between drawing enough quality leads and being able to respond to a successful campaign with an extraordinarily stressed labor market

Jake Winchell of ESA recommends a subtle change of course here, after looking at the campaign's execution. The end result is often a switch to higher margin merchandising and marketing -- and more profit for the advertiser.

ESA Top 5 Webinar, September 21, 2016. Follow Jake Winchell on Twitter: @Jake_Winchell

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