WAYS '23: Starts 2/2/23

WAYS '23: Starts 2/2/23

ESA's 34th Show will be remote, with QUARTERLY UPDATES, beginning Thursday FEBRUARY 2, 2023. Register soon!

Google Conversions Off 14%

Google Conversions Off 14%

Average CPL on Google Ads are up 19% YoY, mostly due to a 14% drop in conversion rate. More >>

State Privacy Laws at Fever Pitch

State Privacy Laws at Fever Pitch

Apple's upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation. More >>

Ten Numbers Tell the Tale

Ten Numbers Tell the Tale

Ten key metrics shed light on how data damming is impacting every business in every market today. More >>

Data Wars: What’s My Next Move?

Data Wars: What’s My Next Move?

Biz owners need answers. Leads are down, conversion rates are soft, and it's NOT just the recession. It's data. More >>

Business: Help Us With The Data!

Business: Help Us With The Data!

CMOs and business leaders are strapped today when building strategy from data. More >>

WELCOME TO ESA & COMPANY!
The nation’s premier business growth strategy firm.

ESA brings competitive advantage to media sales teams across the nation. With four decades of proven market success, ESA accelerates your team’s business development, profitable media solutions, and your raving fans of all sizes.

This site contains ESA’s media-facing content, for local, regional, and national media sales teams, managers, directors of sales, and other media executives. To see ESA’s industry-facing content (e.g. for the business end-clients), please visit ESAROI.com. Articles from ESAROI.com are featured on this page under the heading “Intel @ ESAROI.com”.