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Mind If We Track You?
Mind If We Track You?
Most mobile users are remaining steadfast in maintaining their privacy when given the option. More >>
States “Opting Out” of Targeted Ads
States “Opting Out” of Targeted Ads
Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising. More >>
The Billion Dollar Impact of Privacy
The Billion Dollar Impact of Privacy
The economic impact on big tech by Apple's enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook. More >>
Three Huge Obstacles to Housing Market
Three Huge Obstacles to Housing Market
Home sales dropped 4.5% in the face of record inflation, skyrocketing home prices, and historically low inventory. More >>
Email Marketing: No Reply at All?
Email Marketing: No Reply at All?
Email marketers have less access to their data with Apple's iOS privacy enhancements More >>
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ESA & COMPANY
565 Highway 35, Suite 9
Red Bank, NJ 07701


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  • Intel @ ESAROI.com: ESA

    The Inventory Glut of 2022

    Retailers across the board are encountering massive overages in inventory carrying this year, up more than 40% vs 2021 in many cases.

    Home Improvement Red Hot; Obstacles Looming Ahead

    Home Improvement expenditure growth to peak in Q3 of this year at 19.6%, and then decelerate to a 15.1% growth rate in Q1 2023.

    Five Emerging Medical Specialties

    Which medical procedures and services might take the biggest leaps forward into the consumer medical market? Here are five candidates already seeing significant demand.

    Huge Q1 Decline for Wayfair in a Stressed Furnishings Market

    The giant furnishings retailer saw net sales decline nearly $500 million during Q1 as new customer acquisition stalls

    Out-of-Pocket Medical Spending up 10%

    Out-of-pocket medical expenses rose 10% in 2021, a trend forecasted to continue through 2026 as US consumers face more inflationary concerns.

  • Recent Posts | ESA

    • Mind If We Track You?
    • States “Opting Out” of Targeted Ads
    • The Billion Dollar Impact of Privacy
    • Three Huge Obstacles to Housing Market
    • Email Marketing: No Reply at All?
  • ESA Great Graphs

    Mind If We Track You?
    Mind If We Track You?
    Three Huge Obstacles to Housing Market
    Three Huge Obstacles to Housing Market
    Email Marketing: No Reply at All?
    Email Marketing: No Reply at All?
    Tesla a Rare Bright Spot in Gloomy Auto Market
    Tesla a Rare Bright Spot in Gloomy Auto Market
    The Definitive Data Wars Digest
    The Definitive Data Wars Digest
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  • About ESA

    ESA & Company | Real. Local. Results.ESA & Company is the nation's premier retail advertising strategist. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.

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    ESA & COMPANY
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    COLTS NECK, NJ 07722


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