ESA’s Adam Armbruster talks automotive top dealer Rick Ricart of Ricart Automotive … with a focus on a key profit area: Certified Pre-Owned vehicles.
Last year saw 2.6M CPO vehicles sold in the US — to provide some relevance, that’s more units than any automaker, barring GM (about 3M units sold in 2017 across ALL brands).
CPO is a focus of leading dealers who are addressing the continuing challenge of preserving and growing margin in a relatively flat volume market.
Read more at ESAroi.com
The CPO Strategy Discussion – ESA.
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