Mind If We Track You?
Most mobile users are remaining steadfast in maintaining their privacy when given the option.
Author: Dave Eckstein
States “Opting Out” of Targeted Ads
Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.
The Billion Dollar Impact of Privacy
The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.
Three Huge Obstacles to Housing Market
Home sales dropped 4.5% in the face of record inflation, skyrocketing home prices, and historically low inventory.
Email Marketing: No Reply at All?
Tesla a Rare Bright Spot in Gloomy Auto Market
Record setting inflation, vehicle prices, and tight inventory has the auto market off nearly 25%.
The Definitive Data Wars Digest
Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
Big Struggles in Housing Market
The numbers are ugly in the US Housing Market. Tops among them: today’s average monthly payment up 28% YoY.
Car Keys Conversations with Brian Benstock
ESA Car Keys | In-depth auto market insights on inventory, pricing, technology, distribution, consumer patterns and winning strategy.
The Grateful Thread 2021
Grateful Thread | In this season of giving thanks, please join ESA as we look back with gratitude, and look forward to see great potential.
