Gray’s WCTV is rolling out a new technology that brings hyperlocal stories to viewers with a traditional broadcast signal.
As business regains form in 2021 and adjusts to new market realities, be sure to stay atop the key categories and emerging trends at ESAROI.com.
Both the jobs and CPI data released this week were major disappointments in an economy looking to build on recent momentum. Unfilled jobs hit historic highs.
No stopping Amazon — the company saw a five-fold increase in monthly video viewers over the past 16 months.
Gray Television has agreed to acquire Meredith in a move that will make Gray the second largest TV broadcaster in the US.
Realtors know the historical pressures on today’s housing market aren’t going away anytime soon. Here are two biggies, explained in two charts.
VAB blasts Nielsen for underreporting pandemic television usage by at least 20%.
IMPORTANT: The deadline to register for ESA’s ROI2021 Conference is Friday, January 15, 2021.
The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]
April’s retail sales were widely varied but overall down a record 16.4% for the month, basically doubling the loss from March 2020. Some subsectors like furnishings and appliance were off by considerably more.