Local News, Hyperlocal Target
Gray’s WCTV is rolling out a new technology that brings hyperlocal stories to viewers with a traditional broadcast signal.
Author: Dave Eckstein
Your Q3 In-Market Update
As business regains form in 2021 and adjusts to new market realities, be sure to stay atop the key categories and emerging trends at ESAROI.com.
Two Big Misses
Both the jobs and CPI data released this week were major disappointments in an economy looking to build on recent momentum. Unfilled jobs hit historic highs.
Amazon Monthly Cume: 120 million viewers
No stopping Amazon — the company saw a five-fold increase in monthly video viewers over the past 16 months.
Gray Acquiring Meredith for $2.7 Billion
Gray Television has agreed to acquire Meredith in a move that will make Gray the second largest TV broadcaster in the US.
The Realtor’s Challenge in Two Charts
Realtors know the historical pressures on today’s housing market aren’t going away anytime soon. Here are two biggies, explained in two charts.
VAB Blasts Nielsen on Pandemic Sample
ROI2021 Registration Deadline is January 15
IMPORTANT: The deadline to register for ESA’s ROI2021 Conference is Friday, January 15, 2021.
Auto Market Update | July 27, 2020
The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]
April Retail Sales Down 16.4%
April’s retail sales were widely varied but overall down a record 16.4% for the month, basically doubling the loss from March 2020. Some subsectors like furnishings and appliance were off by considerably more.
