Most mobile users are remaining steadfast in maintaining their privacy when given the option.
Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.
The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.
Home sales dropped 4.5% in the face of record inflation, skyrocketing home prices, and historically low inventory.
Email marketers have less access to their data with Apple’s iOS privacy enhancements
Record setting inflation, vehicle prices, and tight inventory has the auto market off nearly 25%.
Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
The numbers are ugly in the US Housing Market. Tops among them: today’s average monthly payment up 28% YoY.
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