Online Price Wars Dinging Dealer Margins
Adam Armbruster | Quality leads are trumping quantity as online price wars heat up in the automotive market.
Author: Adam Armbruster
Counting Cars, Part II
Adam Armbruster | Are you a spectator or participant in the largest “turf war” by local auto dealers in modern history?
Educating Dealers: Broadcast vs. Cable TV
Adam Armbruster | Glaring differences between broadcast and cable TV that auto dealers must know to make an informed decision.
Six Steps to Recession-Recover an Auto Dealership
Adam Armbruster | The recession will end. So, what’s an auto dealer to do next? Try this.
7 Automotive Industry Predictions
Adam Armbruster | After the dust settles, here’s how the auto industry is really changing. Knowing these could be the difference between survival and success.
How to Stretch Your Ad Dollars
From Ward’s Dealer Business Online | Feature Column Can you handle the hard truth? Many car dealers have not been “marketing” over the last five years. Many have been simply buying ads and taking car orders. Some nameplates were so hot that dealers told me they were hardly able to…
Taking Bigger Share of Down Market
Adam Armbruster for TVWeek In a down-tracking market it’s all about market share. As marketers, in order to help build clients’ profits from year to year, we need to help them increase their fair share of the shrinking market. Only through immediate and bold market-share increases can you expect to…
Smart TV Gets Viewers Involved
(Adam Armbruster for TVWeek) I’ve been watching with great interest the technology development of the “smart TV.” By “smart TV,” I mean a television set that allows us to apply Web marketing within a live TV commercial—a very exciting concept. We’ve already reviewed some early equipment development, but the most…
Understand The Big Picture
When we hear from dealers who say that they tried television advertising in the past and it “didn’t work,” we ask what type of TV they used. Was it local cable insertion like (ESPN, CNN, CNBC) or a local broadcast affiliate (ABC, NBC, or CBS)? It’s critical that we understand…
A Word on Frequency
Planning the right frequency in a TV buy requires Buying Window knowledge. Probably the most over-discussed and misunderstood topic in television advertising is the subject of frequency. “Frequency” means the appropriate number of times that a given amount of television viewers will see a specific commercial over a specific amount…
