The Recovery in 5 Charts (CNBC)
ESA TLN | How fast and how strong is the US economy recovering? These five charts from CNBC go a long way to answering that question.
Author: Roland Eckstein
What’s Your Intent Percent? – ESA
Roland Eckstein | Knowing and positively affecting intent percent can be achieved through all phases of the purchase funnel.
Facebook’s Stock Price and Local Media
Roland Eckstein | What does Facebook’s bloated stock price tell us about evaluating local media?
The Avail Indicator: Revisited
Roland Eckstein | Q3 avail requests send a clear message to your sales team.
Counting Trucks?
Roland Eckstein | Home services companies comparing Q4 ’11 with Q4 ’10 might notice something’s missing. Are you helping to fill the void?
Counting Cars
Roland Eckstein | Seeing a lot of car-haulers with Toyotas on the road yet? Here’s your plan!
The Avail Indicator
Roland Eckstein | Q4 avail requests are sending a clear message to your sales team.
Lessons for a Thawing Market
Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.
Ever Wonder Why Some Advertising Doesn’t Work?
The Cable Guise: No Such Metric as Cost-Per-Spot
Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.
