In a recent study of US CMOs and leaders, many are either swimming in data or frustrated with transforming that data into applicable insights and strategy.
Not even half (48%) of respondents say their data is readily accessible, barely a quarter (28%) have confidence in their company’s analytics, and a meager 8% can transform data into meaningful insights.
As big tech and legislators on both the federal and state level continue waging the data wars and negotiate levels of consumer privacy, businesses of every stripe are significantly pressed to connect what data they have to actionable strategy.
For more information, follow #ESADataWars on ESACompany.com.
Read more about the study here:
Research: American CMOs Losing The Data Challenge