Automotive intel for local markets … powered by ESA.
Early Signs of 2023
Early 2023 marked by more supply chain woes, Tesla surpassing GM and Ford, and a cooling home improvement market.
Car Keys
Tesla a Rare Bright Spot in Gloomy Auto Market
Record setting inflation, vehicle prices, and tight inventory has the auto market off nearly 25%.
Car Keys Conversations with Brian Benstock
ESA Car Keys | In-depth auto market insights on inventory, pricing, technology, distribution, consumer patterns and winning strategy.
Apple iOS, IDFA, and the New Landscape of Targeting
Attention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?
Driving Net Profit: ESA + NADA Webinar
Car Keys | NADA and ESA are teaming up to bring the automotive industry a road map to accelerated profitability in a September 9 webinar.
Auto Market Update | July 27, 2020
The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]
Auto Market Update | June 15, 2020
ESA Car Keys | Next steps for auto dealers in light of inventory bottlenecks, pre-owned marketing, the lease return wave, and the drawdown of aggressive financial terms.
Auto Market Update | June 8, 2020
ESA Car Keys | The continued auto market recovery [VIDEO]. Join the ESA Car Keys LinkedIn group, and you’ll be the first to receive this market-leading information.
Auto Market Update | June 1, 2020
ESA Car Keys | Adam Armbruster with another series of quick video updates (June 1, 2020) on the key datapoints in the recovering auto market.
Never Too Soon or Too Late for Recovery
ESA Car Keys | Bad enough to take a revenue loss given the current retail downdraft. Posting a share loss would only add insult to injury. Adam Armbruster on Wards Auto.
