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Home Archive by category "Digital"

Category: Digital

Digital news from ESA.

Google Conversions Off 14%

Dave Eckstein November 15, 2022 November 15, 2022Data & Privacy, Digital, Great Graphs, Media 0

Average CPL on Google Ads are up 19% YoY, mostly due to a 14% drop in conversion rate.

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State Privacy Laws at Fever Pitch

Dave Eckstein September 18, 2022 September 15, 2022Data & Privacy, Digital, Local Express, Media 0

Apple’s upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation.

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Data Wars: What’s My Next Move?

Dave Eckstein August 19, 2022 September 15, 2022Data & Privacy, Digital, Media 0

[VIDEO] Biz owners need answers. Leads are down, conversion rates are soft, and it’s NOT just the recession. It’s data.

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Business: Help Us With The Data!

Dave Eckstein August 15, 2022 August 15, 2022Data & Privacy, Digital, Great Graphs, Local Express 0

CMOs and business leaders are strapped today when building strategy from data.

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Did Google, Meta Collude in Online Ad Auction?

Dave Eckstein August 11, 2022 August 10, 2022Data & Privacy, Digital, Media 0
google-antitrust

Google is staring down an antitrust lawsuit, under investigation for tampering with online ad actions.

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This Cookie Won’t Crumble

Dave Eckstein August 8, 2022 August 9, 2022Data & Privacy, Digital 0
google-cookie

In a recent announcement becoming all-too-familiar, Google has delayed the death of the cookie until late 2024. For now, that is.

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New Data Privacy Laws in My State?

Dave Eckstein August 4, 2022 August 8, 2022Data & Privacy, Digital, Great Graphs, Media 0
state-privacy-law

Privacy bill activity in state legislatures is at an all time high. What does your state look like?

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Fast Growing OTT to Hit $2B in ’22

Dave Eckstein July 19, 2022 July 19, 2022Digital, Great Graphs, Local Express, Media 0

OTT is now the fastest-growing local ad channel, and will surpass $2B in total spending this year.

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Paid Search Conversion Rates Tanking

Dave Eckstein July 10, 2022 August 9, 2022Data & Privacy, Digital, Great Graphs, Media 0
search-conversion-rate-down

Paid search conversion rates are way down and lead costs are way up in 2022.

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Targeting Targeted: DC’s Revised Privacy Bill

Dave Eckstein July 1, 2022 August 8, 2022Data & Privacy, Digital, Media 0
federal privacy bill

Congress is drafting bipartisan legislation to limit companies from collecting or using specific sensitive forms of consumer data.

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  • ESA ROI2023 WAYS
    ESA WAYS '23 continues MAY 5, 2023
  • Intel @ ESAROI.com: ESA

    Mortgage Demand Soft, Housing Demand Still Present

    Higher interest rates and inflationary concerns are bringing a mixed bag to the housing market as mortgage apps decline year-over-year.

    Another Inflationary Warning

    Another inflationary warning is imminent as consumer demand drops and high inventory strains warehouse capacity in the US.

    Tesla More Profitable Than GM + Ford

    ESA Car Keys | During 2022, Tesla earned profits of $12.6B on revenues of $81.5B, making the automaker more profitable than GM and Ford combined.

    Home Improvement Cooling Off in ’23

    After several years of double-digit growth, the home improvement sector will cool in 2023 on recessionary concerns and a slow housing market.

    What Now? The Recession-Proof Dealership

    With interest rates soaring and inflation not subsiding, “demand destruction” has become more than just another catch phrase. Auto dealers need a plan today.

  • Recent Posts | ESA

    • Early Signs of 2023
    • Google Conversions Off 14%
    • State Privacy Laws at Fever Pitch
    • Ten Numbers Tell the Tale
    • Data Wars: What’s My Next Move?
  • ESA Great Graphs

    Google Conversions Off 14%
    Google Conversions Off 14%
    Business: Help Us With The Data!
    Business: Help Us With The Data!
    New Data Privacy Laws in My State?
    New Data Privacy Laws in My State?
    Fast Growing OTT to Hit $2B in ’22
    Fast Growing OTT to Hit $2B in ’22
    Paid Search Conversion Rates Tanking
    Paid Search Conversion Rates Tanking
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  • About ESA

    ESA & Company | Real. Local. Results.ESA & Company is the nation's premier retail advertising strategist. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.

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