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Home Archive by category "Digital"

Category: Digital

Digital news from ESA.

Mind If We Track You?

Dave Eckstein May 5, 2022 May 6, 2022Digital, Great Graphs, Media 0

Most mobile users are remaining steadfast in maintaining their privacy when given the option.

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States “Opting Out” of Targeted Ads

Dave Eckstein April 29, 2022 April 29, 2022Digital, Local Express, Media 0
data-privacy-opt-out-laws

Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.

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The Billion Dollar Impact of Privacy

Dave Eckstein April 26, 2022 April 25, 2022Digital, Local Express, Media 0
apple-ios-16b-impact-privacy-media

The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.

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The Definitive Data Wars Digest

Dave Eckstein March 24, 2022 April 25, 2022Digital, Great Graphs, Media 0
Data Hoard Rate Apple iOS

Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.

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Upsetting the Apple Cart

Dave Eckstein October 26, 2021 October 26, 2021Digital, Media 0

ESA’s Adam Armbruster described the evolving landscape of the digital ad space on Fox Business, in the wake of Apple’s enhanced user privacy and IDFA.

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Apple iOS, IDFA, and the New Landscape of Targeting

Dave Eckstein October 1, 2021 October 8, 2021Automotive, Digital, Great Graphs, Media 0

Attention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?

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Facebook CPMs Still Climbing Higher: Here’s Why

ESA August 30, 2019 August 30, 2019Digital, Great Graphs, Local Express, Media 0
facebook-plateau

There is growing discontent among businesses of all sizes due to the steady rising cost of advertising on the Facebook platform.

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Amazon’s Ad-Supported Video Faces Stiff Challenges

Dave Eckstein October 1, 2018 October 1, 2018Digital, Media 0
Amazon

Will Amazon’s ad-supported streaming service overcome stiff competition? Time will tell.

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National Rollout of Online Car Buying for Ford Dealers

Adam Armbruster September 29, 2018 October 10, 2018Automotive, Digital, Retail 0
AdamAuto-BlogGraphic

ESA Car Keys | Want to know more about Ford’s nationwide rollout of a 100% online car-buying experience at the dealership level? Nobody better to talk with than Rick Ricart. So that’s what we did.

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What’s Your Intent Percent? – ESA

Roland Eckstein November 5, 2017 December 11, 2017Digital, Great Graphs 0
GoogleTrends BV MN 7Days

Roland Eckstein | Knowing and positively affecting intent percent can be achieved through all phases of the purchase funnel.

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  • Intel @ ESAROI.com: ESA

    The Inventory Glut of 2022

    Retailers across the board are encountering massive overages in inventory carrying this year, up more than 40% vs 2021 in many cases.

    Home Improvement Red Hot; Obstacles Looming Ahead

    Home Improvement expenditure growth to peak in Q3 of this year at 19.6%, and then decelerate to a 15.1% growth rate in Q1 2023.

    Five Emerging Medical Specialties

    Which medical procedures and services might take the biggest leaps forward into the consumer medical market? Here are five candidates already seeing significant demand.

    Huge Q1 Decline for Wayfair in a Stressed Furnishings Market

    The giant furnishings retailer saw net sales decline nearly $500 million during Q1 as new customer acquisition stalls

    Out-of-Pocket Medical Spending up 10%

    Out-of-pocket medical expenses rose 10% in 2021, a trend forecasted to continue through 2026 as US consumers face more inflationary concerns.

  • Recent Posts | ESA

    • Mind If We Track You?
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    • The Billion Dollar Impact of Privacy
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