Mind If We Track You?
Most mobile users are remaining steadfast in maintaining their privacy when given the option.
Category: Digital Digital news from ESA.
States “Opting Out” of Targeted Ads
Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.
The Billion Dollar Impact of Privacy
The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.
The Definitive Data Wars Digest
Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
Upsetting the Apple Cart
ESA’s Adam Armbruster described the evolving landscape of the digital ad space on Fox Business, in the wake of Apple’s enhanced user privacy and IDFA.
Apple iOS, IDFA, and the New Landscape of Targeting
Attention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?
Facebook CPMs Still Climbing Higher: Here’s Why
There is growing discontent among businesses of all sizes due to the steady rising cost of advertising on the Facebook platform.
Amazon’s Ad-Supported Video Faces Stiff Challenges
National Rollout of Online Car Buying for Ford Dealers
ESA Car Keys | Want to know more about Ford’s nationwide rollout of a 100% online car-buying experience at the dealership level? Nobody better to talk with than Rick Ricart. So that’s what we did.
What’s Your Intent Percent? – ESA
Roland Eckstein | Knowing and positively affecting intent percent can be achieved through all phases of the purchase funnel.
ESA Great Graphs
Digital news from ESA.
States “Opting Out” of Targeted Ads
Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.
The Billion Dollar Impact of Privacy
The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.
The Definitive Data Wars Digest
Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
Upsetting the Apple Cart
ESA’s Adam Armbruster described the evolving landscape of the digital ad space on Fox Business, in the wake of Apple’s enhanced user privacy and IDFA.
Apple iOS, IDFA, and the New Landscape of Targeting
Attention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?
Facebook CPMs Still Climbing Higher: Here’s Why
There is growing discontent among businesses of all sizes due to the steady rising cost of advertising on the Facebook platform.
Amazon’s Ad-Supported Video Faces Stiff Challenges
National Rollout of Online Car Buying for Ford Dealers
ESA Car Keys | Want to know more about Ford’s nationwide rollout of a 100% online car-buying experience at the dealership level? Nobody better to talk with than Rick Ricart. So that’s what we did.
What’s Your Intent Percent? – ESA
Roland Eckstein | Knowing and positively affecting intent percent can be achieved through all phases of the purchase funnel.
ESA Great Graphs