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  • WAYS ’23: MAY 5, 2023
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Home Archive by category "Local Express"

Category: Local Express

State Privacy Laws at Fever Pitch

Dave Eckstein September 18, 2022 September 15, 2022Data & Privacy, Digital, Local Express, Media 0

Apple’s upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation.

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Ten Numbers Tell the Tale

Dave Eckstein September 13, 2022 September 13, 2022Data & Privacy, Local Express, Media 0

Ten key metrics shed light on how data damming is impacting every business in every market today.

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Business: Help Us With The Data!

Dave Eckstein August 15, 2022 August 15, 2022Data & Privacy, Digital, Great Graphs, Local Express 0

CMOs and business leaders are strapped today when building strategy from data.

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Fast Growing OTT to Hit $2B in ’22

Dave Eckstein July 19, 2022 July 19, 2022Digital, Great Graphs, Local Express, Media 0

OTT is now the fastest-growing local ad channel, and will surpass $2B in total spending this year.

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States “Opting Out” of Targeted Ads

Dave Eckstein April 29, 2022 August 8, 2022Data & Privacy, Digital, Local Express, Media 0
data-privacy-opt-out-laws

Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.

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The Billion Dollar Impact of Privacy

Dave Eckstein April 26, 2022 August 8, 2022Data & Privacy, Digital, Local Express, Media 0
apple-ios-16b-impact-privacy-media

The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.

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Email Marketing: No Reply at All?

Dave Eckstein April 6, 2022 August 8, 2022Data & Privacy, Great Graphs, Local Express, Media 0

Email marketers have less access to their data with Apple’s iOS privacy enhancements

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Big Struggles in Housing Market

Dave Eckstein March 23, 2022 April 25, 2022Great Graphs, Local Express, Retail 0
esa on ehs february 2022

The numbers are ugly in the US Housing Market. Tops among them: today’s average monthly payment up 28% YoY.

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Car Keys Conversations with Brian Benstock

Dave Eckstein February 18, 2022 February 18, 2022Automotive, Local Express, Retail 0

ESA Car Keys | In-depth auto market insights on inventory, pricing, technology, distribution, consumer patterns and winning strategy.

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The Grateful Thread 2021

Dave Eckstein November 8, 2021 November 5, 2021Local Express, Media, Sales 0

Grateful Thread | In this season of giving thanks, please join ESA as we look back with gratitude, and look forward to see great potential.

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  • ESA ROI2023 WAYS
    ESA WAYS '23 continues MAY 5, 2023
  • Intel @ ESAROI.com: ESA

    Mortgage Demand Soft, Housing Demand Still Present

    Higher interest rates and inflationary concerns are bringing a mixed bag to the housing market as mortgage apps decline year-over-year.

    Another Inflationary Warning

    Another inflationary warning is imminent as consumer demand drops and high inventory strains warehouse capacity in the US.

    Tesla More Profitable Than GM + Ford

    ESA Car Keys | During 2022, Tesla earned profits of $12.6B on revenues of $81.5B, making the automaker more profitable than GM and Ford combined.

    Home Improvement Cooling Off in ’23

    After several years of double-digit growth, the home improvement sector will cool in 2023 on recessionary concerns and a slow housing market.

    What Now? The Recession-Proof Dealership

    With interest rates soaring and inflation not subsiding, “demand destruction” has become more than just another catch phrase. Auto dealers need a plan today.

  • Recent Posts | ESA

    • Early Signs of 2023
    • Google Conversions Off 14%
    • State Privacy Laws at Fever Pitch
    • Ten Numbers Tell the Tale
    • Data Wars: What’s My Next Move?
  • ESA Great Graphs

    Google Conversions Off 14%
    Google Conversions Off 14%
    Business: Help Us With The Data!
    Business: Help Us With The Data!
    New Data Privacy Laws in My State?
    New Data Privacy Laws in My State?
    Fast Growing OTT to Hit $2B in ’22
    Fast Growing OTT to Hit $2B in ’22
    Paid Search Conversion Rates Tanking
    Paid Search Conversion Rates Tanking
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  • About ESA

    ESA & Company | Real. Local. Results.ESA & Company is the nation's premier retail advertising strategist. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.

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