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Home Archive by category "Media"

Category: Media

Media strategies and articles, powered by ESA.

ROI2021 Registration Deadline is January 15

Dave Eckstein January 8, 2021 January 8, 2021Media, Retail 0

IMPORTANT: The deadline to register for ESA’s ROI2021 Conference is Friday, January 15, 2021.

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As the U.S. Reopens, What’s the Big Picture?

Dave Eckstein May 5, 2020 May 7, 2020Media, Retail, TLN 20 0

ESA TLN | ESA’s Lynne Edwards answers a few Big Picture questions, addressing the huge opportunity at hand in your market as it reopens for business, part of ESA’s Thought Leadership Now series. [VIDEO]

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ESA Launches “Thought Leadership Now”

Dave Eckstein March 22, 2020 May 7, 2020Local Express, Media, Retail, TLN 20 0
ESA-TLN

ESA TLN | ESA is broadcasting live “Thought Leadership Now” segments to provide support to local markets during a period of economic uncertainty in the midst of the Covid-19 pandemic.

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The Grateful Thread, 2019

Dave Eckstein November 25, 2019 November 22, 2019Media, Retail 0

The Grateful Thread | Can two words sum up ESA’s nearly four decades of service? Yes: Thank You.

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Big Media, Pay TV, and Streaming

Dave Eckstein October 28, 2019 October 28, 2019Media 0

Traditional media giants Disney, AT&T and Comcast wrestle with the inclusion of streaming in their empires of media offerings.

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Comcast’s New DIY Ad-Platform

ESA September 15, 2019 October 15, 2019Media, Sales
comcast-ad-center

The ad sales division of Comcast Cable is launching Comcast Spotlight TV Ad Planner, a self-service buying option.

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Facebook CPMs Still Climbing Higher: Here’s Why

ESA August 30, 2019 August 30, 2019Digital, Great Graphs, Local Express, Media 0
facebook-plateau

There is growing discontent among businesses of all sizes due to the steady rising cost of advertising on the Facebook platform.

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Amazon’s Ad-Supported Video Faces Stiff Challenges

Dave Eckstein October 1, 2018 October 1, 2018Digital, Media 0
Amazon

Will Amazon’s ad-supported streaming service overcome stiff competition? Time will tell.

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The Grateful Thread. 2017.

Dave Eckstein November 21, 2017 December 11, 2017Media 0

Happy Thanksgiving from ESA | We are grateful for your support of our services over the years, the kinship and friends we share within our industry, and the joy of working with you.

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Ready for 17?

Dave Eckstein January 12, 2017 January 18, 2017Automotive, Digital, Media, Retail, Sales 0
2017-growth

Address even a handful of these 17 game-changers for ’17, and your competitive advantage will accelerate in 2017. So will your income.

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