Category: Media Media strategies and articles, powered by ESA.
State Privacy Laws at Fever Pitch
Apple’s upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation.
Ten Numbers Tell the Tale
Ten key metrics shed light on how data damming is impacting every business in every market today.
Data Wars: What’s My Next Move?
[VIDEO] Biz owners need answers. Leads are down, conversion rates are soft, and it’s NOT just the recession. It’s data.
Did Google, Meta Collude in Online Ad Auction?
Google is staring down an antitrust lawsuit, under investigation for tampering with online ad actions.
New Data Privacy Laws in My State?
Privacy bill activity in state legislatures is at an all time high. What does your state look like?
Fast Growing OTT to Hit $2B in ’22
OTT is now the fastest-growing local ad channel, and will surpass $2B in total spending this year.
Paid Search Conversion Rates Tanking
Targeting Targeted: DC’s Revised Privacy Bill
Congress is drafting bipartisan legislation to limit companies from collecting or using specific sensitive forms of consumer data.
Mind If We Track You?
Most mobile users are remaining steadfast in maintaining their privacy when given the option.
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ESA WAYS '23 continues 11/3/23
ESA Great Graphs
Media strategies and articles, powered by ESA.
State Privacy Laws at Fever Pitch
Apple’s upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation.
Ten Numbers Tell the Tale
Ten key metrics shed light on how data damming is impacting every business in every market today.
Data Wars: What’s My Next Move?
[VIDEO] Biz owners need answers. Leads are down, conversion rates are soft, and it’s NOT just the recession. It’s data.
Did Google, Meta Collude in Online Ad Auction?
Google is staring down an antitrust lawsuit, under investigation for tampering with online ad actions.
New Data Privacy Laws in My State?
Privacy bill activity in state legislatures is at an all time high. What does your state look like?
Fast Growing OTT to Hit $2B in ’22
OTT is now the fastest-growing local ad channel, and will surpass $2B in total spending this year.
Paid Search Conversion Rates Tanking
Targeting Targeted: DC’s Revised Privacy Bill
Congress is drafting bipartisan legislation to limit companies from collecting or using specific sensitive forms of consumer data.
Mind If We Track You?
Most mobile users are remaining steadfast in maintaining their privacy when given the option.
-
ESA WAYS '23 continues 11/3/23 ESA Great Graphs