The Automotive Pipeline

I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.” Whoa. We had better pause a moment before carrying through on such…

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Simplifying the Broadcast-or-Cable Decision

TVB publishes a list called “Key Questions for Your Cable Guy” … a collection of things any advertiser should ask their cable salesperson when considering a local cable buy. It’s helpful, especially when you realize that local cable outfits are outselling many broadcast stations today. Some of the questions on TVB’s list…

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It’s Official: Broadcast TV Works

I’m sure we’ve all heard the great news by now.  I must’ve received a dozen emails on Monday morning (Feb 23) announcing that broadcast television was indeed, working.  Imagine that.  The article, published by Ad Age, stated that television’s effectiveness is increasing for advertisers. Pardon us if we don’t seem…

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