Market Share On Sale!

Guess what? According to a lot of experts, times are tough.  Taking the pulse of a local market or two (or 200), you wouldn’t get much disagreement in stating that the economy isn’t exactly bullish right now. That must mean it’s a great time to be selling broadcast television. How’s…

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Searching for Answers (Part 1)

Ready to sell against paid search? All precincts are almost done counting. And the results don’t look good at all. No, I’m not talking about red states, blue states, or any political election. I’m talking about October’s retail and media numbers. Many indicators point to last month being the worst…

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One More Word on Frequency

We now know with a very high degree of confidence that frequency works wonders for local advertisers. So do most of the advertisers.  But the phrase “frequency works” needs some clarification, because advertisers could reach a frequency threshold in a timely window … and still be wasting money. They look…

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Smart TV Gets Viewers Involved

(Adam Armbruster for TVWeek) I’ve been watching with great interest the technology development of the “smart TV.” By “smart TV,” I mean a television set that allows us to apply Web marketing within a live TV commercial—a very exciting concept. We’ve already reviewed some early equipment development, but the most…

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Worth a Share Point

Okay. Get a cup of coffee. Prepare to get really upset. An article from a well-read media publication recently espoused the “cost efficiencies” of cable zones over local broadcast television. Pardon the look on my face … but … “Excuse me?” Not only does cable do a great job selling…

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The Cable Guise

Cable sales teams have lead auto dealers to believe that broadcast TV is wasted coverage and reaches outside their primary trading area. “Why would a customer drive past other same make dealers to my store?” Here’s why: You ask them to. A dealer can deliver a believable message that gives…

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