The Media Party

Here we are, in the first quarter of 2007, at a point in time when virtually anybody — and I do mean anybody — can buy and sell advertising. This isn’t a new phenomenon. If you don’t believe that’s true, just check your email right now. Or visit Google. Log…

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Not a Question of Luck

“If I could just tell when my dealership advertising was working, I’d be thrilled!” I hear this comment from many dealers. To this point, I offer the same response: “If you can’t tell when your ad plan is working, how will your customer!?” There’s no getting lucky in dealership advertising.…

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The Other Success Indicator

“Increase my sales immediately!” is the cry we all hear so often from advertisers. Is it that a sales increase is the only, or even the preferred method to measure an advertising campaign? Is there no other way to create financial success for a television advertiser? Of course there is.…

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