States “Opting Out” of Targeted Ads
Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.
Category: Media Media strategies and articles, powered by ESA.
The Billion Dollar Impact of Privacy
The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.
Email Marketing: No Reply at All?
The Definitive Data Wars Digest
Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
The Grateful Thread 2021
Grateful Thread | In this season of giving thanks, please join ESA as we look back with gratitude, and look forward to see great potential.
Upsetting the Apple Cart
ESA’s Adam Armbruster described the evolving landscape of the digital ad space on Fox Business, in the wake of Apple’s enhanced user privacy and IDFA.
ESA in the News: Sportsbook Ads on NFL Games
NFL fan? You’ll be seeing ads from seven “approved” sportsbooks during the game this season. Here’s what that means, according to ESA’s Adam Armbruster.
Apple iOS, IDFA, and the New Landscape of Targeting
Attention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?
Local News, Hyperlocal Target
Gray’s WCTV is rolling out a new technology that brings hyperlocal stories to viewers with a traditional broadcast signal.
Amazon Monthly Cume: 120 million viewers
No stopping Amazon — the company saw a five-fold increase in monthly video viewers over the past 16 months.
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ESA WAYS '23 continues AUGUST 11, 2023
ESA Great Graphs
Media strategies and articles, powered by ESA.
The Billion Dollar Impact of Privacy
The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.
Email Marketing: No Reply at All?
The Definitive Data Wars Digest
Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
The Grateful Thread 2021
Grateful Thread | In this season of giving thanks, please join ESA as we look back with gratitude, and look forward to see great potential.
Upsetting the Apple Cart
ESA’s Adam Armbruster described the evolving landscape of the digital ad space on Fox Business, in the wake of Apple’s enhanced user privacy and IDFA.
ESA in the News: Sportsbook Ads on NFL Games
NFL fan? You’ll be seeing ads from seven “approved” sportsbooks during the game this season. Here’s what that means, according to ESA’s Adam Armbruster.
Apple iOS, IDFA, and the New Landscape of Targeting
Attention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?
Local News, Hyperlocal Target
Gray’s WCTV is rolling out a new technology that brings hyperlocal stories to viewers with a traditional broadcast signal.
Amazon Monthly Cume: 120 million viewers
No stopping Amazon — the company saw a five-fold increase in monthly video viewers over the past 16 months.
-
ESA WAYS '23 continues AUGUST 11, 2023 ESA Great Graphs