Gray Acquiring Meredith for $2.7 Billion
Gray Television has agreed to acquire Meredith in a move that will make Gray the second largest TV broadcaster in the US.
Category: Media Media strategies and articles, powered by ESA.
VAB Blasts Nielsen on Pandemic Sample
ROI2021 Registration Deadline is January 15
IMPORTANT: The deadline to register for ESA’s ROI2021 Conference is Friday, January 15, 2021.
As the U.S. Reopens, What’s the Big Picture?
ESA TLN | ESA’s Lynne Edwards answers a few Big Picture questions, addressing the huge opportunity at hand in your market as it reopens for business, part of ESA’s Thought Leadership Now series. [VIDEO]
ESA Launches “Thought Leadership Now”
ESA TLN | ESA is broadcasting live “Thought Leadership Now” segments to provide support to local markets during a period of economic uncertainty in the midst of the Covid-19 pandemic.
The Grateful Thread, 2019
The Grateful Thread | Can two words sum up ESA’s nearly four decades of service? Yes: Thank You.
Big Media, Pay TV, and Streaming
Traditional media giants Disney, AT&T and Comcast wrestle with the inclusion of streaming in their empires of media offerings.
Comcast’s New DIY Ad-Platform
The ad sales division of Comcast Cable is launching Comcast Spotlight TV Ad Planner, a self-service buying option.
Facebook CPMs Still Climbing Higher: Here’s Why
There is growing discontent among businesses of all sizes due to the steady rising cost of advertising on the Facebook platform.
Amazon’s Ad-Supported Video Faces Stiff Challenges
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ESA WAYS '23 continues AUGUST 11, 2023
ESA Great Graphs
Media strategies and articles, powered by ESA.
VAB Blasts Nielsen on Pandemic Sample
ROI2021 Registration Deadline is January 15
IMPORTANT: The deadline to register for ESA’s ROI2021 Conference is Friday, January 15, 2021.
As the U.S. Reopens, What’s the Big Picture?
ESA TLN | ESA’s Lynne Edwards answers a few Big Picture questions, addressing the huge opportunity at hand in your market as it reopens for business, part of ESA’s Thought Leadership Now series. [VIDEO]
ESA Launches “Thought Leadership Now”
ESA TLN | ESA is broadcasting live “Thought Leadership Now” segments to provide support to local markets during a period of economic uncertainty in the midst of the Covid-19 pandemic.
The Grateful Thread, 2019
The Grateful Thread | Can two words sum up ESA’s nearly four decades of service? Yes: Thank You.
Big Media, Pay TV, and Streaming
Traditional media giants Disney, AT&T and Comcast wrestle with the inclusion of streaming in their empires of media offerings.
Comcast’s New DIY Ad-Platform
The ad sales division of Comcast Cable is launching Comcast Spotlight TV Ad Planner, a self-service buying option.
Facebook CPMs Still Climbing Higher: Here’s Why
There is growing discontent among businesses of all sizes due to the steady rising cost of advertising on the Facebook platform.
Amazon’s Ad-Supported Video Faces Stiff Challenges
-
ESA WAYS '23 continues AUGUST 11, 2023 ESA Great Graphs