Circle the Dates: ESA WAYS ’24

ESA & Company has set dates for its 35th Annual Business Growth Strategy conference for 2024.

The WAYS ’24 show will be broadcast live to ESA Member Markets on three Fridays during 2024. The three dates are:

  • Friday, January 26, 2024
  • Friday, May 10, 2024
  • Friday, October 4, 2024

All sessions will begin at 12:00 Noon Eastern Time.


For WAYS ’24, the sessions will be divided into two parts. Part 1 will lead with current market intel across key verticals. Part 2 will provide details and supporting information for new hires or execs new to the ESA methodology.

Most sales execs at member stations who have pre-paid for WAYS ’24 are pre-registered for the show, and notifications will begin arriving via email on January 9, 2024. If you are at a member station and have not received your information for an upcoming session, please contact Dave Eckstein or Suzanne Anderson for assistance.

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