Welcome to ESA DATA WARS … a collection of intel, trends, and developments impacting the delicate balance of consumer privacy, data sourcing, and behavioral tracking.
- Google Conversions Off 14%Average CPL on Google Ads are up 19% YoY, mostly due to a 14% drop in conversion rate.
- State Privacy Laws at Fever PitchApple’s upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation.
- Ten Numbers Tell the TaleTen key metrics shed light on how data damming is impacting every business in every market today.
- Data Wars: What’s My Next Move?[VIDEO] Biz owners need answers. Leads are down, conversion rates are soft, and it’s NOT just the recession. It’s data.
- Business: Help Us With The Data!CMOs and business leaders are strapped today when building strategy from data.
- Did Google, Meta Collude in Online Ad Auction?Google is staring down an antitrust lawsuit, under investigation for tampering with online ad actions.
- This Cookie Won’t CrumbleIn a recent announcement becoming all-too-familiar, Google has delayed the death of the cookie until late 2024. For now, that is.
- New Data Privacy Laws in My State?Privacy bill activity in state legislatures is at an all time high. What does your state look like?
- Paid Search Conversion Rates TankingPaid search conversion rates are way down and lead costs are way up in 2022.
- Targeting Targeted: DC’s Revised Privacy BillCongress is drafting bipartisan legislation to limit companies from collecting or using specific sensitive forms of consumer data.
- Mind If We Track You?Most mobile users are remaining steadfast in maintaining their privacy when given the option.
- States “Opting Out” of Targeted AdsFive states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.
- The Billion Dollar Impact of PrivacyThe economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.
- Email Marketing: No Reply at All?Email marketers have less access to their data with Apple’s iOS privacy enhancements
- The Definitive Data Wars DigestApple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
- Upsetting the Apple CartESA’s Adam Armbruster described the evolving landscape of the digital ad space on Fox Business, in the wake of Apple’s enhanced user privacy and IDFA.
- Apple iOS, IDFA, and the New Landscape of TargetingAttention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?
