Email Marketing: No Reply at All?

A recent HubSpot poll revealed a handful of challenging impacts of new privacy enhancements on email marketers. The poll indicated what most businesses are seeing in 2022: that marketers have less access to their data since the advent of Apple’s MPP (Mail Privacy Protection) included in iOS 15 and subsequent versions.

The results cited by HubSpot:

  • 52% say “It reduced access to our data.”
  • 46% say “It reduced my ability to leverage location-based targeting for marketing emails.”
  • 40% say “It reduced my click-through rate.”
  • 34% say “It reduced my ability to see email open rates.”

Read the full article on Media Post:
How Email Senders Have Been Hit by Apple MPP and GDPR

Leave a Reply

Your email address will not be published. Required fields are marked *