A recent HubSpot poll revealed a handful of challenging impacts of new privacy enhancements on email marketers. The poll indicated what most businesses are seeing in 2022: that marketers have less access to their data since the advent of Apple’s MPP (Mail Privacy Protection) included in iOS 15 and subsequent versions.
The results cited by HubSpot:
- 52% say “It reduced access to our data.”
- 46% say “It reduced my ability to leverage location-based targeting for marketing emails.”
- 40% say “It reduced my click-through rate.”
- 34% say “It reduced my ability to see email open rates.”
Read the full article on Media Post:
How Email Senders Have Been Hit by Apple MPP and GDPR