Mind If We Track You?
Most mobile users are remaining steadfast in maintaining their privacy when given the option.
States “Opting Out” of Targeted Ads
Five states have drafted or signed into law legislation giving consumers more opt-out rights versus targeted advertising.
The Billion Dollar Impact of Privacy
The economic impact on big tech by Apple’s enhanced user privacy in 2022 alone is estimated to be $16B, mostly absorbed by Facebook.
Three Huge Obstacles to Housing Market
Home sales dropped 4.5% in the face of record inflation, skyrocketing home prices, and historically low inventory.
Email Marketing: No Reply at All?
Tesla a Rare Bright Spot in Gloomy Auto Market
Record setting inflation, vehicle prices, and tight inventory has the auto market off nearly 25%.
The Definitive Data Wars Digest
Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
Big Struggles in Housing Market
The numbers are ugly in the US Housing Market. Tops among them: today’s average monthly payment up 28% YoY.
Car Keys Conversations with Brian Benstock
ESA Car Keys | In-depth auto market insights on inventory, pricing, technology, distribution, consumer patterns and winning strategy.
The Grateful Thread 2021
Grateful Thread | In this season of giving thanks, please join ESA as we look back with gratitude, and look forward to see great potential.
