Apple’s upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation.
Ten key metrics shed light on how data damming is impacting every business in every market today.
[VIDEO] Biz owners need answers. Leads are down, conversion rates are soft, and it’s NOT just the recession. It’s data.
CMOs and business leaders are strapped today when building strategy from data.
Google is staring down an antitrust lawsuit, under investigation for tampering with online ad actions.
In a recent announcement becoming all-too-familiar, Google has delayed the death of the cookie until late 2024. For now, that is.
Privacy bill activity in state legislatures is at an all time high. What does your state look like?
OTT is now the fastest-growing local ad channel, and will surpass $2B in total spending this year.
Paid search conversion rates are way down and lead costs are way up in 2022.
Congress is drafting bipartisan legislation to limit companies from collecting or using specific sensitive forms of consumer data.