NFL fan? You’ll be seeing ads from seven “approved” sportsbooks during the game this season. Here’s what that means, according to ESA’s Adam Armbruster.
Attention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?
Gray’s WCTV is rolling out a new technology that brings hyperlocal stories to viewers with a traditional broadcast signal.
As business regains form in 2021 and adjusts to new market realities, be sure to stay atop the key categories and emerging trends at ESAROI.com.
Both the jobs and CPI data released this week were major disappointments in an economy looking to build on recent momentum. Unfilled jobs hit historic highs.
No stopping Amazon — the company saw a five-fold increase in monthly video viewers over the past 16 months.
Gray Television has agreed to acquire Meredith in a move that will make Gray the second largest TV broadcaster in the US.
Realtors know the historical pressures on today’s housing market aren’t going away anytime soon. Here are two biggies, explained in two charts.
VAB blasts Nielsen for underreporting pandemic television usage by at least 20%.
IMPORTANT: The deadline to register for ESA’s ROI2021 Conference is Friday, January 15, 2021.