ESA in the News: Sportsbook Ads on NFL Games
NFL fan? You’ll be seeing ads from seven “approved” sportsbooks during the game this season. Here’s what that means, according to ESA’s Adam Armbruster.
Apple iOS, IDFA, and the New Landscape of Targeting
Attention all advertisers! Apple iOS and IDFA are impacting your capacity to target consumers. Are you ready to meet the challenges of limited inventory and higher digital CPMs in the face of low opt-in rates?
Local News, Hyperlocal Target
Gray’s WCTV is rolling out a new technology that brings hyperlocal stories to viewers with a traditional broadcast signal.
Your Q3 In-Market Update
As business regains form in 2021 and adjusts to new market realities, be sure to stay atop the key categories and emerging trends at ESAROI.com.
Two Big Misses
Both the jobs and CPI data released this week were major disappointments in an economy looking to build on recent momentum. Unfilled jobs hit historic highs.
Amazon Monthly Cume: 120 million viewers
No stopping Amazon — the company saw a five-fold increase in monthly video viewers over the past 16 months.
Gray Acquiring Meredith for $2.7 Billion
Gray Television has agreed to acquire Meredith in a move that will make Gray the second largest TV broadcaster in the US.
The Realtor’s Challenge in Two Charts
Realtors know the historical pressures on today’s housing market aren’t going away anytime soon. Here are two biggies, explained in two charts.
VAB Blasts Nielsen on Pandemic Sample
ROI2021 Registration Deadline is January 15
IMPORTANT: The deadline to register for ESA’s ROI2021 Conference is Friday, January 15, 2021.
