2024 will bring continued reliance on first-party data as the cookie’s depreciation is fully realized.
Google has begun depreciating its cookie technology. The impact will reach far and wide.
A return to normalcy in automotive? More struggles in the housing market? Continued growth in regenerative medical? Yes.
In a US automotive market longing for a return to normalcy, what moves will have the biggest impact for 2024?
ESA has set dates for WAYS ’24, its 35th Annual Business Growth Strategy conference. The ’24 show will be broadcast live to ESA Member Markets starting January 26.
Google Search Ads continue to demonstrate higher CPLs (cost per lead) and lower conversion rates across most key verticals.
Early 2023 marked by more supply chain woes, Tesla surpassing GM and Ford, and a cooling home improvement market.
Average CPL on Google Ads are up 19% YoY, mostly due to a 14% drop in conversion rate.
Apple’s upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation.
Ten key metrics shed light on how data damming is impacting every business in every market today.