OTT is now the fastest-growing local ad channel. The medium will surpass $2B in total spending this year.
The Mid-Atlantic and Northeast regions of the US are pacing that growth over the past 2 years.
As for the top spending categories, home services ranks first, followed by automotive, restaurants, medical, and financial rounding out the top five.
Source: OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022 07/19/2022