Average CPL on Google Ads are up 19% YoY, mostly due to a 14% drop in conversion rate.
CMOs and business leaders are strapped today when building strategy from data.
Privacy bill activity in state legislatures is at an all time high. What does your state look like?
OTT is now the fastest-growing local ad channel, and will surpass $2B in total spending this year.
Paid search conversion rates are way down and lead costs are way up in 2022.
Most mobile users are remaining steadfast in maintaining their privacy when given the option.
Home sales dropped 4.5% in the face of record inflation, skyrocketing home prices, and historically low inventory.
Email marketers have less access to their data with Apple’s iOS privacy enhancements
Record setting inflation, vehicle prices, and tight inventory has the auto market off nearly 25%.
Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.