Great Graphs

ESA’S GREAT GRAPHS: Some of us like pictures better! (Archives available … scroll down / right.)
Average CPL on Google Ads are up 19% YoY, mostly due to a 14% drop in conversion rate.
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CMOs and business leaders are strapped today when building strategy from data.
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Privacy bill activity in state legislatures is at an all time high. What does your state look like?
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OTT is now the fastest-growing local ad channel, and will surpass $2B in total spending this year.
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Paid search conversion rates are way down and lead costs are way up in 2022.
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Most mobile users are remaining steadfast in maintaining their privacy when given the option.
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Home sales dropped 4.5% in the face of record inflation, skyrocketing home prices, and historically low inventory.
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Email marketers have less access to their data with Apple’s iOS privacy enhancements
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Record setting inflation, vehicle prices, and tight inventory has the auto market off nearly 25%.
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Apple’s iOS user privacy and the market’s reactions will have a long-tail impact on advertisers of all size.
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