Gray’s WCTV is rolling out a new technology that brings hyperlocal stories to viewers with a traditional broadcast signal.
“What’s happening is, the TV screen is becoming a website,” says Gray Television’s CTO David Burke. “A television set now has a back channel to it: an IP [internet protocol] stream that hits a television set. So you can do a lot of things other than just play video and audio. By default, it knows where you’re located. And now with the user call to action, you can see stories or weather that are geo-local to your location on top of the primary video stream.”
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When will hyperlocal targeting come to TV news? It’s already happening.