2024 will bring continued reliance on first-party data as the cookie’s depreciation is fully realized.
Google has begun depreciating its cookie technology. The impact will reach far and wide.
ESA has set dates for WAYS ’24, its 35th Annual Business Growth Strategy conference. The ’24 show will be broadcast live to ESA Member Markets starting January 26.
Google Search Ads continue to demonstrate higher CPLs (cost per lead) and lower conversion rates across most key verticals.
Average CPL on Google Ads are up 19% YoY, mostly due to a 14% drop in conversion rate.
Apple’s upstream data damming has disrupted tech, publishers, and businesses of every stripe. We also need to keep tabs on privacy legislation.
Ten key metrics shed light on how data damming is impacting every business in every market today.
[VIDEO] Biz owners need answers. Leads are down, conversion rates are soft, and it’s NOT just the recession. It’s data.
Google is staring down an antitrust lawsuit, under investigation for tampering with online ad actions.
Privacy bill activity in state legislatures is at an all time high. What does your state look like?