National Rollout of Online Car Buying for Ford Dealers

AdamAuto-BlogGraphicRicart Auto Group’s Rick Ricart (Columbus, OH) piloted the new Express Checkout system, a comprehensive, “100% Online” car buying experience. This test drive was conducted in unison with Ford’s financial arm, Ford Credit.

Ford Motor Company has green-lighted Express Checkout for a national rollout to all Ford dealers.

ESA Senior Partner Adam Armbruster chatted with Ricart about this initiative, and how his expectations have changed based on early results.

via Ford’s Express Checkout Piloted by Ricart Automotive – ESA.

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