ROI FAQ

ROI2021: FREQUENTLY ASKED QUESTIONS
ESA'S 32ND ANNUAL NEW BIZ SHOW
WHAT'S DIFFERENT? Here are the biggies:
- Due to the pandemic and travel restrictions, ROI2021 will be delivered remotely.
- The show will be broadcast LIVE on four (4) consecutive Wednesdays, starting 1/20/21.
- Pricing has changed ... whole sales teams can attend for the price of 1 seat!
- Registrations require a Google-enabled email (or gmail). More info below.
If you can't find the answer below, please contact us.

WHY SHOULD I ATTEND?

Four days of the best new business ideas anywhere. A DOZEN guest speakers at the top of their game. Dozens of prospecting, sales, and category insights that will give you a decided edge over your competition. Interactive breakout sessions to drill down to your specific opportunities. Millions of dollars of new business concepts you can implement tomorrow.

WHO WILL BE @ROI2021?

The true leadership of today's MEDIA SALES landscape. GMs, GSMs, LSMs, DOSs, DSDs, DSMs, Advanced Media Sales Execs and Digital Salespeople who are looking to have the best years of their careers, regardless of the economy.

WHAT'S CHANGED ABOUT ROI2021?

A lot. The biggest change is this: An all-remote conference for entire sales teams. ROI2021 will be delivered remotely and your station's registration applies to everyone on the sales team. More instructions will be provided soon.

HOW DO I REGISTER?

Online
PH: 732.530.1996
(Note: ESA reserves the right to deny registration / admittance to ROI.)


WHAT'S THE PRICE?

Here's the scoop. Worth noting that your company may have pre-paid for an ROI registration.

WHAT'S THE DEAL WITH ESA's ROI GUARANTEE?

Simply stated, if you apply the techniques delivered, and ROI2021 doesn't return 10:1 on your registration fee within one year, ESA will refund your registration fee. Guarantee does not apply to non-member stations.

WAIT, ARE NON-MEMBERS WELCOME?

Absolutely! Members get the best ROI rate, but yes, non-member stations are welcome, in non-ESA (open) markets. And in 2021 the pot is sweetened: 1 registration fee entitles your entire sales team to attend. This is a great way to get a taste of ESA at a one-time price!

WHAT ABOUT EVENTS?

Yes there will be ROI2021 social events even though we will not be together for this conference. More information is coming soon on this, stay tuned!

WHEN DOES IT START / END?

ROI2021 will be delivered over a series of four (4) consecutive Wednesdays in Q1. The first session begins at 12:00pm EST on Wednesday January 20. The last session ends Wednesday February 10 @ 4:15pm EST.

Here's how the sessions are arranged:
- WEDNESDAY JANUARY 20, 2021: 12PM - 4:15PM
- WEDNESDAY JANUARY 27, 2021: 12PM - 4:15PM
- WEDNESDAY FEBRUARY 3, 2021: 12PM - 4:15PM
- WEDNESDAY FEBRUARY 10, 2021: 12PM - 4:15PM

Yes, there will be breaks!

WHAT'S THE DRESS CODE?

Business casual or smart casual should be just fine. Neckties may be confiscated from overdressed attendees and re-sold on eBay. Hey, just make sure when your camera is on that you're presentable!

WHAT IF MY QUESTION HASN'T BEEN ANSWERED YET?

Please call us at 732.530.1996.

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