ESA'S 32ND ANNUAL NEW BIZ SHOW
WHAT'S DIFFERENT? Here are the biggies:
- Due to the pandemic and travel restrictions, ROI2021 will be delivered remotely.
- The show will be broadcast LIVE on four (4) consecutive Wednesdays, starting 1/20/21.
- Pricing has changed ... whole sales teams can attend for the price of 1 seat!
If you can't find the answer below, please contact us.
- Due to the pandemic and travel restrictions, ROI2021 will be delivered remotely.
- The show will be broadcast LIVE on four (4) consecutive Wednesdays, starting 1/20/21.
- Pricing has changed ... whole sales teams can attend for the price of 1 seat!
WHY SHOULD I ATTEND?
Four days of the best new business ideas anywhere. 18 guest speakers at the top of their game. Dozens of prospecting, sales, and category insights that will give you a decided edge over your competition. Millions of dollars of new business concepts you can implement tomorrow. And the chance to win some cool prizes too.
WHO WILL BE @ROI2021?
The true leadership of today's MEDIA SALES landscape. GMs, GSMs, LSMs, DOSs, DSDs, DSMs, Advanced Media Sales Execs and Digital Salespeople who are looking to have the best years of their careers, regardless of the economy.
WHAT'S CHANGED ABOUT ROI2021?
A lot. The biggest change is this: An all-remote conference for entire sales teams. ROI2021 will be delivered remotely and your station's registration applies to everyone on the sales team. More instructions will be provided soon.
HOW DO I REGISTER?


(Note: ESA reserves the right to deny registration / admittance to ROI.)
HOW DO I CONNECT?




WHAT'S THE PRICE?
Here's the scoop. Worth noting that your company may have pre-paid for an ROI registration.
WHAT'S THE DEAL WITH ESA's ROI GUARANTEE?
Simply stated, if you apply the techniques delivered, and ROI2021 doesn't return 10:1 on your registration fee within one year, ESA will refund your registration fee. Guarantee does not apply to non-member stations.
WAIT, ARE NON-MEMBERS WELCOME?
Absolutely! Members get the best ROI rate, but yes, non-member stations are welcome, in non-ESA (open) markets. And in 2021 the pot is sweetened: 1 registration fee entitles your entire sales team to attend. This is a great way to get a taste of ESA at a one-time price!
WHEN DOES IT START / END?
ROI2021 will be delivered over a series of four (4) consecutive Wednesdays in Q1. The first session begins at 12:00pm EST on Wednesday January 20. The last session ends Wednesday February 10 @ 4:00pm EST.
Here's how the sessions are arranged:




Yes, there will be breaks!
All times are Eastern Time Zone
WHAT'S THE DRESS CODE?
Business casual or smart casual should be just fine. Neckties may be confiscated from overdressed attendees and re-sold on eBay. Hey, just make sure when your camera is on that you're presentable!
WHAT IF MY QUESTION HASN'T BEEN ANSWERED YET?
Please call us at 732.530.1996.