ROI2020 Program

ROI2020
ESA’s 31st ANNUAL
FEBRUARY 12-14, 2020
Marriott Sanibel Harbour
Fort Myers, Florida

Register for ROI2020

ROI20 ProgramROI2020 PROGRAM
Print 3-Day Schedule
1-Page Program (PDF)

roi-speakers
RAISE EXPECTATIONS.
Mike Hall, GFMMIKE HALL
UNDERPRICED FURNITURE
Atlanta
Steven Zielinski, TXSNDR. STEVEN ZIELINSKI
TEXAS SPINE & NEURO
Waco, TX
Mandi Jackson, TXSNMANDI JACKSON
TEXAS SPINE & NEURO
Waco, TX
Gail Rusk, OBSGAIL RUSK
OHIO BASEMENT SYSTEMS
Multiple Locations, Ohio
Mike Rusk, OBSMIKE RUSK
OHIO BASEMENT SYSTEMS
Multiple Locations, Ohio
Chris Tracy MWLCHRISTOPHER TRACY
MEDI WEIGHT LOSS
96+ Locations
Sharon Roebuck, EESHARON ROEBUCK
EASTSIDE EXTERMINATORS
Seattle
Deanna Townsend, EEDEANNA TOWNSEND
EASTSIDE EXTERMINATORS
Seattle
Sue Pail, CFSUE PAIL
CLOSET FACTORY
North Carolina
Mike Pail, CFMIKE PAIL
CLOSET FACTORY
North Carolina
Laura Cervizzi, CALAURA CERVIZZI
CERVIZZI & ASSOC
Boston
Eric Kibort CCERIC KIBORT
CENTRAL CADILLAC
Cleveland
Duane Charping, RFDUANE CHARPING
ROOF FIX
San Antonio
Tom Jacobs, JFSTOM JACOBS
JACOBS FINANCIAL
Michigan

ROI2020 REMOTE

Steve Finlay, WardsSTEVE FINLAY
EDITOR, WARDS AUTO
Detroit

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MORE SPEAKERS SOON
We’re not done yet!

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MAIN SESSIONS @ #ROI2020


THOUGHT LEADERSHIPRoland Eckstein
Retrans? Political? Your strategy for 2020 demands thought leadership.

YOU'VE BEEN AMAZON'EDLynne Edwards
The 800-pound gorilla continues to evolve and disrupt. What strategies best help your clients compete?

AUTO 2020: WHAT NEXT?Adam Armbruster
The 2020 automotive market will see more challenges -- the biggest one remains dealer profitability.

GRAY COLLAR 2.0Jake Winchell
The playbook on scale recruitment in an economy at full employment.

MY KPIDave Eckstein
As our industry improves its ability to prove performance to clients, it lags in internal KPIs.

ADDRESSING FINANCIALJodi de Riszner
Using addressable media to increase ROA for financial institutions.

THE FINANCIAL PLANAdam Armbruster
Financial planners are looking for specific results. Here's what they are.

THINK OUTSIDE THE FUNNELJake Winchell
In a funnel-shaped world, we are fixated on active intenders. That misses a big slice of the market.

MEDICAL 2020Jodi de Riszner
The opportunity and rate of change in the Healthcare Industry continues to accelerate. Our industry needs to start thinking like theirs.

MARKET VOLATILITYRoland Eckstein
How does the business owner define market volatility? Be ready to have that conversation, with a strategy.

THREE LEVELSAdam Armbruster
Locals, Regionals, Nationals: How they think, what they need, and meeting with the VIP.

LEGAL PROCEDURESLynne Edwards
Exhibit A: Lawyers get huge results from smart TV. Exhibit B: Wait until you see what they do with digital.

HOME SERVICES 2020ESA Team
The huge revenue potential for the home services comes into focus with smarter prospecting and disciplined execution.

THE BIG TAKEAWAYESA TEAM
Information is King? Sure. Putting the strategy into action is what'll make 2020 outpace expectations.

BREAKOUT SESSIONS


AUTO DEEPDIVEGet your seat back at the table in an industry with slick media tools.

CONQUERING CREATIVEEvery local client has their perfect spot on the risk & Richter scale of retail creative.

FLOORED The math, the tiers, the players, and the strategy in a big home category primed for more growth and change.

KILLER QUALIFYINGTrue, sales is a numbers game. But are you using the right numbers?

LSM SURVIVAL GUIDEYour team wins big when they build solutions instead of fill buckets.

MANAGERS' CIRCLEThinking like an entrepreneur is not just a good idea, it's a prerequisite today.

MEETING PREP VIA BIG DATAYou need to set the tone and present the right solution ... here’s your new prep routine. .

RIGHT-SIZED LEAD SOURCINGApproach service sector strategy by category, and by size of business.

ZERO TO 60 IN 90New faces on the team? Vets seeking a raise? How about a strategy to get real results in 90 days?


EVENING EVENTS @ #ROI2020


SUNSET RECEPTION
WEDNESDAY 2/12 @ 6PM
MARRIOTT MAIN DECK (On site)*
In case of inclement weather, reception will be moved to Royal Palms Foyer.

ANNUAL ESA DINNER
THURSDAY 2/13 @ 6PM (Buses depart at 5pm)
TRADITIONS


ROI2020 ATTENDEES:
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NOTE: The final ROI2020 Program will be included in your booklet.


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