States “Opting Out” of Targeted Ads

Connecticut the fifth state to draft legislation giving consumers the right to opt-out of targeted advertising.

If signed into law by the states governor, the law’s requirements will go into effect July of 2023.

As with laws in California, Colorado, Virginia and Utah, the Connecticut bill gives residents the right to learn what data has been collected about them and opt out of its sale. The measure specifically gives residents the right to opt out of the processing of their data for targeted ads — meaning ads based on people’s activity over time and across nonaffiliated websites or apps


Read the full article at MediaPost:
Connecticut Passes Right To Opt Out Of Behavioral Advertising 04/29/2022

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