This week congress is expected to draft bipartisan legislation to limit companies from collecting or using specific sensitive forms of consumer data. This includes online behavioral data. As expected, this news was met immediately with strong pushback from the advertising industry.
The latest iteration of the American Data Privacy and Protection Act prohibits companies from collecting or processing “sensitive” data — including information about people’s online browsing behavior — for ad purposes.Specifically, the measure’s definition of sensitive data includes “information identifying an individual’s online activities over time and across third party websites or online services.”
Read the full article on MediaPost:
Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting | 07/20/2022