ESA & Company is hosting Thought Leadership Now, a series of remote sessions to support local businesses and media executives in navigating and answering the challenges of the current crisis. These will be brief, category-specific and topically-focused sessions to communicate immediately applicable strategies and recommended adjustments.
These sessions and reserved for ESA Member Stations, current clients, and other select participants invited by ESA.
GET ALL ESA’s TLN UPDATES!Looking for more great information outside of the ESA TLN Webinars? ESA’s Thought Leadership Now Updates are available. Visit the feed often to get the latest and greatest. Head to the TLN Updates Feed >>
UPCOMING TLN SESSIONS:
IMPORTANT NOTE ON ZOOM: Zoom clients are required to update soon, and may received a forced upgrade when trying to join a meeting. More information is available on Zoom.us >>
AUTOMOTIVE | TIER 3 RECOVERYADAM ARMBRUSTER | WEDS MAY 27 @ 1:00 PM EST / 10:00 AM PST
What can happen in the space of just a few weeks in the automotive industry? Plenty. ESA’s Adam Armbruster will provide timely updates on the automotive landscape since ESA’s prior Thought Leadership Now Automotive session, including sales trends and how shoppers are returning, pre-owned / CPO, leases, financing, the dealer response, and other market dynamics.
REGISTER FOR THIS ESA SESSION >>
PAST TLN SESSIONS:
HOME SERVICES | RIGHT-SIZED LEAD SOURCINGJAKE WINCHELL | WEDNESDAY, MARCH 25 2020 @ 11:00 AM EST / 8:00 AM PST
Why are some home services companies seeing momentum vanish, while others look to buck the trend? What strategies are market leaders implementing now in light of the consumer mindset? The direct-response model of today’s service sector demands that we know the dynamics of this mega-category and the scale of the business to build the right strategy.
WEBINAR IS OVER.
AUTOMOTIVE | THE RESPONSEADAM ARMBRUSTER | THURSDAY, MARCH 26 2020 @ 11:00 AM EST / 8:00 AM PST
Without doubt, automotive dealers have seen a significant amount of vehicle demand and purchasing activity postponed. Projections for 2020 are being adjusted and re-adjusted. But other data points on hand — right at the dealership — provide a path to weathering the storm and capturing share growth in preparation for the eventual recovery.
WEBINAR IS OVER.
RETAIN. EXTEND. EXPLORE.LYNNE EDWARDS | WEDNESDAY, APRIL 1 2020 @ 1:00 PM EST / 10:00 AM PST
How does consumer behavior change during a crisis, and how should this change strategy? What creative adjustments are working best? How are forward-thinking businesses in key categories responding? What new patterns are emerging? How will tech play an outsized role in today’s crisis versus prior situations? What are key essentials for local media execs to address business retention and real thought leadership today? Lynne Edwards of ESA will outline strategy adjustments for sales teams to make right now.
WEBINAR IS OVER.
MEDICAL | PAYOR MIX & THE 2ND HALFJODI DE RISZNER | WEDNESDAY, APRIL 8 2020 @ 1:00 PM EST / 10:00 AM PST
While many docs won’t be able to meet in the near future, there’s an opportunity to start the conversation for the back-half focus that exists with insurance-based medical specialists. Healthcare providers all deal with a balancing act in relation to their payor mix; today that balance is experiencing more stress and volatility. Couple this fact with the industry’s need for a strong 2nd half every year, let alone in 2020, and a few critical strategy points come into focus. Jodi de Riszner shows us how to think like a doc, again!
WEBINAR IS OVER.
AUTOMOTIVE | MARKET UPDATEADAM ARMBRUSTER | TUESDAY, APRIL 14 2020 @ 11:00 AM EST / 8:00 AM PST
What can happen in the space of just a few weeks in the automotive industry? Plenty. ESA’s Adam Armbruster will provide timely updates on the automotive landscape since ESA’s prior Thought Leadership Now Automotive session, including changes in state bans / essential business rulings, dealer responses, consumer behavior shifts, and other market dynamics gaining momentum.
WEBINAR IS OVER.
BIG DATA IN LOCAL MARKETS | GOOGLE TRENDSROLAND ECKSTEIN | FRIDAY, APRIL 24 2020 @ 1:00 PM EST / 10:00 AM PST
Whether you have good exposure to Google Trends or you’re just seeing it now for the first time … this webinar will get you up and running quickly. What trends and competitive opportunity exist in your local market? Are conquest opportunities hidden in the data? Is the market even looking for your client or business? And how can you demonstrate the need for a change in strategy?
WEBINAR IS OVER.
THE BIG PICTURELYNNE EDWARDS + ESA | TUESDAY, MAY 5 2020 @ 1:00 PM EST / 10:00 AM PST
Lynne Edwards leads the ESA team in a category-by-category update for your local market. Get the big picture on what industries are bouncing back quicker, which ones need help, and strategies to bring to bear to local biz owners.
REGISTER FOR THIS ESA SESSION >>
ESA reserves the right to deny any attendance to THOUGHT LEADERSHIP NOW. Copyright © 2020 | ESA. Any recording, repurposing, or distribution of ESA content or the ESA ROI Method™ is STRICTLY PROHIBITED.
