Apple’s recent iOS upgrades with IDFA (IDentification for Advertisers) grants additional user privacy protections. The company’s walled garden of first-party data is sending shock waves through the digital advertising ecosystem.
ESA’s Adam Armbruster was interviewed by Fox Business’s Charles Payne recently, and described the evolving landscape of the digital ad space.
Read / Watch video on ESAroi.com:
A Monkey Wrench in the Ad Ecosystem – ESA